Brand guide v1

Dwelling Docs identity

The idea: a house that's also a document. The roof is a teal check mark, meaning verified. The body is a page with a folded corner, and the lines inside are the timeline of records.

Logo

Dwelling Docs logo
DwellingDocs
App icon

Color

Deed Navy#10263B · ink, headers

Ledger Teal#12A88A · action, verified

Mint Fold#BFE9DE · soft surfaces

Porchlight Amber#F4A62A · due soon

Brick#D9573B · overdue, delete

Blueprint Paper#F7F4EE · background

Type

Display · Bricolage Grotesque 800

Every home has a history.

UI & body · Inter 400–700

Dwelling Docs tracks every repair, upgrade and renovation on your home: who did the work, what it cost, why it happened and when.

Voice

  • Tagline: Every home has a history. Now it has a record.
  • Short line: The history report for your home.
  • We sound like: a straight-talking neighbor who happens to be organized. Plain words, no jargon, a little wry.
  • Core nouns: Home, Record, System, Pro, Dwelling Report.